x-pose.org

The average blog post is fairly easy to index and crawl for Google.  However, what happens when a single page has several hundred comments?  How does Google decide what’s important to include in a search query and what to ignore?  Heck, in some cases the comments on a Reddit post are more important than the [...]

Google has announced that they have implemented Soft 404’s as a way to indicate pages that appear to be 404 (page not found) but come up as 200 (Good Response).   My initial reaction was that’s great news and should help me out when I forgot to include a 404 header response.  So then I [...]

Finally an advanced Google keyword ranking checker that is free.  The site is aptly named KeywordRankings and is geared towards SEO people looking to save a history of where their keywords rank in Google.
Feature List:

Entire Service is free
Add unlimited domains
Add unlimited keywords
Each keyword ranking is checked once per day
Each domain is checked for index’d pages [...]

I’ve seen a lot of SEO Experts and many SEO tools recommend that you should be using hyphens in URLs rather than underscores, one example was Ann Smarty over at SearchEngineJournal.  For the disadvantages of the underscore in URLs she says:
Traditionally it isn’t seen by search engines as a word separator (this is slowly changing now)
Slowly [...]

Today Google announced another new feature of Rich Snippets called Events. Of course it is a great idea to provide more markup to better track events of concerts, sporting events, movies, etc. However, what if Rich Snippets could be used for a slightly different reason? News updates on events or people.

As you may have heard a while ago, Google decided to incorporate load time into where sites rank in terms of search results. The faster the load time, the more of a bonus they should get in SERPs. One of the things that slows down page loads more than anything are site advertisements. [...]