x-pose.org » rich http://x-pose.org Tech Ramblings. Sat, 05 May 2012 14:08:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Google’s Rich Snippets Event Possibilitieshttp://x-pose.org/2010/01/googles-rich-snippets-event-feature-possibilities/ http://x-pose.org/2010/01/googles-rich-snippets-event-feature-possibilities/#comments Sat, 23 Jan 2010 01:17:15 +0000 brant http://x-pose.org/?p=60 Today Google announced another new feature of Rich Snippets called Events.  Of course it is a great idea to provide more markup to better track events of concerts, sporting events, movies, etc.  However, what if Rich Snippets could be used for a slightly different reason?  News updates on events or people.  Let me show you what I mean with a real world example. . .

As I’ve mentioned tons of times before, I run a site called FantasySP which is a news aggregator for fantasy player news.  What if for each player page, I add event data for each update?  That way, when someone Google’s “Tim Lincecum”, they can at a glance quickly see his 3 latest updates right within the Google search page!  I know this isn’t how Google intended it to be, but the results speak for themselves.  Have a look:

http://www.google.com/webmasters/tools/richsnippets?url=http://www.fantasysp.com/mlb_player_news/Tim_Lincecum/&view=

Snippets in action

Appearing right in the Google SERPS would be the 3 latest updates, including when they came in, giving the searcher a clear indication how fresh the content is.  I would love to hear everyone’s thoughts and comments on utilizing Rich Event Snippets in this manner.

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